Distribution Service • Sovrano

Explore our extensive distribution network and experience efficient supply chain solutions. Choose Sovrano for reliable distribution services.

Operations

End-to-end nationwide distribution scenes

01

WAREHOUSE AND OFFICES

The total area of Sovrano LLC's warehouses is more than 11,000 square meters. The main warehouse is located in the capital, Yerevan. It has the capacity to accommodate about 5,000 pallets at once. Two other warehouses are located in the north and south of the country: in the Lori and Syunik regions Due to this structure, the entire product assortment of the company is available at all sales points throughout all the regions of Armenia, and, of course, in Yerevan. We work with a Warehouse Management System (WMS), a software solution designed to optimize and manage warehouse operations. It helps us streamline inventory tracking, order processing, and storage, ensuring efficient and accurate warehouse management.

WAREHOUSE AND OFFICES

02

PRE-SELLING

Preselling System A constantly updated motivation system for outlets and presellers Automated order reception system through PDAS Comprehensive software for order processing (Optimum and 1C) Delivery within 24 hours All vehicles are equipped with individual ventilation systems for prod Regional offices in all regions GPS monitoring system Own fleet of vehicles

PRE-SELLING

03

DELIVERY

100% coverage of the territory of Armenia. The company works exclusively through direct distribution. All vehicles of the sales agents are equipped with GPS systems, which allows for effective work control, the identification of mistakes, and the organization of sales department activities. Sales representatives visit sales points every day according to a set schedule and carry out direct electronic sales, which helps eliminate mistakes and increase work efficiency. The day after gathering the orders, the ordered items are delivered to the sales points from the appropriate warehouse, ensuring the correct temperature and humidity for the products.

DELIVERY

04

CORRECT ARRANGEMENT OF GOODS

To ensure strong brand representation and drive sales, our company maintains a dedicated in-house employee at each of the 40 largest and most important supermarkets in Yerevan. Their daily tasks include ensuring product availability, arranging displays according to pre-defined standards, and advising customers to encourage purchases. Alongside this, our 7-person merchandising team visits 250 large stores in Yerevan weekly. They rearrange products based on marketing guidelines, install branded shelf talkers and wobblers, and position items on prime shelf space to boost visibility and appeal. Each visit is documented with before-and-after shelf photos uploaded into custom software, allowing team leaders to monitor performance and market conditions in real time. We have developed clear outlet categorizations and brand-specific representation standards for each retail format. A separate control team oversees compliance daily through an automated system that detects issues and assigns tasks. Our internal software supports data analysis, pricing control by SKU, and helps maintain consistent execution. A staff motivation system further ensures high-quality performance across all locations.

CORRECT ARRANGEMENT OF GOODS