Discover the story behind Sovrano, a leading company committed to excellence in providing exceptional products and services.
Story
At that time, there was no any distributors in Armenia, and sales were carried out from two main wholesale markets – Surmalu and Malatsia. Working under various organizational and legal structures, it was decided to establish “Sovrano” LLC. in 2001.
When the business first began, it had just two suppliers, nine employees, two cars, and 200 square meters of warehouse space. Currently, it has 37,000 suppliers from more than 12 countries, over 500 employees, a car motor transport service with 65 vehicles, its own offices, and more than 9,500 square meters of warehouse space across three regions of Armenia.
Advantages
Warehousing: The total area of Sovrano's warehouses exceeds 11,000 square meters. The main warehouse is located in the capital city, Yerevan, with a capacity to accommodate approximately 5,000 pallets at once. Two additional warehouses are situated in the Lori and Syunik regions, in the north and south of the country, ensuring 100% coverage of Armenia's territory. Experience & Network: With extensive experience since its founding in 1997, the company has developed a profound understanding of local consumer preferences, established strong partnerships, and built a well-established business network comprising 6000 customers. Portfolio: The company maintains a strong and continuously developing portfolio, divided into a diverse range of categories: Confectionery, Beverages, Coffee & Tea, Gastronomy. In-store Operations: Sovrano ensures high in-store visibility and brand compliance through its Quality Control Department and merchandising team. Over 250 large stores are visited weekly in Yerevan, while i-house merchandisers in 40 key supermarkets maintain product availability, arrange shelves, assist customers, and monitor compliance via automated systems with photo reporting and pricing control. Software & Control: Sovrano's operations are supported by advanced proprietary software, including Optimum for order collection, Scheduler for delivery planning, and OMS for real-time task management and shelf monitoring. These systems, integrated with the Bitrix24 CRM, ensure seamless communication, efficient workflows, and full operational control across all departments.